About Hershey’s Asset Studio
Click the download icon on the bottom of the card and then select the format you need.
By filling out and submitting the new user form on the HAS login page. If you need to give access to multiple people, please reach out to HAS@hersheys.com
Final packaging renderings are created as PNGs and are not meant to be modified. The renderings are created from the final approved mechanical art that is released for production. This ensures the packaging images (including all graphics and mandatory copy) match what is in market. These images are generally used by Marketing and Sales teams – as well as on websites – and are intended to be used as shown. Because they are rendered with 3D software, there is no vector file once the details (shape, shading, contours, folds, creases, product fill, etc.) have been added to the image. There is no way to deconstruct a packaging rendering to obtain the vector elements of the original art.
Layered/mechanical art files are not housed on the site and must be requested via the Asset REQUEST link.
By downloading the original Logo file on HAS you will be receiving the Logo file that contains the vector artwork. These files must be opened in Adobe illustrator.
You need a program like Adobe Illustrator or Photoshop to open these files.
The Milton font is available for download in our system. Search for it and download it in the original format.
Fonts other than Milton are subject to licensing requirements. Please check the appropriate brand guidelines for instructions on how to get their fonts.
Searching by UPC, material number, or component ID is the fastest way to find retail assets. Select the type of number from the dropdown in the search bar. Searching for the “Middle Five” digits should give you accurate results. For Example: 34000-24000-000 searching for just 24000.
Please submit a request to has@hersheys.com and we can obtain this for you
Please select the comment button on the asset itself, provide comments on why it should be removed, and submit. This will send the information to our librarians along with a link to the asset allowing us to easily find and remove the asset.
Please fill out the Asset Request form. The link is located on the main HAS page.
Please reach out to the HAS team to determine what is appropriate for your specific case. You can email us at has@hersheys.com